Straight Path Leadership Team

Matt Breitenberg
Founder and President

Matt has spent over 25 years tackling strategy and leadership challenges for dozens of nonprofit organizations and for-profit companies. As a management consultant, his clients have experienced double-digit and even triple-digit increases in reach and effectiveness based on creatively conceived and well-executed strategic plans. As an executive, Matt headed strategic planning for a Fortune 100 corporation and led the marketing and operations functions for other companies. In the faith-based arena, he has worked with local churches and global ministries. Matt’s broad experience in both leading and advising a wide spectrum of organizations uniquely positions Straight Path Management to help its clients achieve the impact they are seeking. Matt earned bachelor’s and master’s degrees in management from the Sloan School of Management at M.I.T.

Kevin Marshall
Vice President

Kevin has over 20 years of diversified experience in information management, technology and consulting. He brings a high-level of expertise in strategic planning, innovation and business operations. A strong facilitator and strategic thinker, Kevin has successfully completed numerous assignments for clients in healthcare, higher education, consumer products, retailing, and manufacturing. Before joining Straight Path, Kevin was Vice President of IT for a leading credit union, where he developed strategic vision and managed the planning and implementation for all technology initiatives, including all systems development, mainframe, network, desktop, e-commerce and telecommunications initiatives. He also led the IT efforts for a global media company. Kevin received his BS in Business Administration with a dual concentration in Management and Information Systems from James Madison University.

Carlene Callis
Senior Consultant

Carlene has more than 15 years of operations, finance and strategic planning experience in the healthcare industry. Over the last several years, she has worked with a wide range of clientele on corporate strategy, brand strategy and business plan development. Over the course of her career, she has developed an expertise in market analysis, creative and strategic thinking and facilitation. Carlene previously led integrated planning efforts for a national multi-hospital system. She has also worked as a hospital administrator. Carlene graduated Magna Cum Laude with a BS in Finance from Virginia Commonwealth University and Summa Cum Laude with an MHA from the Medical College of Virginia.

Connie DeBord
Senior Consultant

Connie specializes in strategic consumer and donor relationship development and brand enhancement. She was Senior Vice President, Director of Strategic Marketing at a leading advertising agency, where she was responsible for developing donor and consumer insights and strategic marketing innovations. Previously, Connie held senior positions at agencies in New York and Chicago, where she created successful targeted-advertising campaigns for some of the nation's leading advertisers. Connie has won the top advertising industry awards including several Gold Echos, Pioneers, and the Chicago Association of Direct Marketing's President's Trophy. She is a frequent lecturer for major corporations, associations and political groups around the world. Connie holds a bachelor's degree from Furman University.

David Hanna
Senior Consultant

David has deep experience in workflow design, supply chain management, and corporate strategy. He has served as Interim CFO of a leading nonprofit where he developed new accounting practices, initiated a full re-design of the website, managed the customer database, and provided computer network administration. Previously, David held multiple senior management positions, including VP of Asset Management at the computer products division of a Fortune 500 electronics distributor, VP of Supply Chain at the European division of a global computer products distributor, and Director of Logistics at the European division of a global health care products company. David holds an MBA from the Harvard Graduate School of Business Administration, and both an MS in computer applications and a BA in psychology from the Queen's University in Belfast, Ireland.

Rita Hughes
Senior Consultant

Rita has more than 20 years experience in health care management. She served as Chief Operating Officer of a leading hospital, where she developed a close working relationship with the Medical Staff and was responsible for numerous major construction projects, as well as the addition of new services. Rita has also worked as Vice-President of Physician Relations, Interim Administrator and Corporate Responsibility Officer with another hospital system. Over the course of her career, Rita has developed an expertise in team development, medical staff relations, organizational efficiency, development of policies and procedures and operational problem solving. Rita earned her BS in Business Education from Longwood College, and her MHA from the Medical College of Virginia-Virginia Commonwealth University.

Douglas Weiss
Senior Consultant

Doug brings a depth of experience in entrepreneurial leadership and non-profit management to his practice, specializing in strategic and scenario planning, as well fund development. As a not-for-profit executive with the nation’s largest public service media organization, Doug served as a Senior Vice President responsible for strategic planning, financial and fundraising management, and technology, overseeing both public policy development and implementation for several hundred affiliate organizations. Early in his career, Doug founded two world-class media production companies in New York and Washington, DC, and was instrumental in the launch of several national cable channels. He has also worked in the private banking industry where he was responsible for re-structuring multi-million dollar turnarounds for portfolio companies in publishing, fulfillment, and television production. For more than a decade, Doug has worked closely with state and federal legislators on education, funding and technology issues, helping to secure significant increases in annual appropriations for his constituents across the country. Doug earned his BA from the New School for Social Research.